| Copyright, ZINC Design & Marketing, 2007 |
following questions. Our goal is to make your site as successful as possible, based upon your objectives. Why am I creating this site? What do I expect to accomplish? What kind of site do I want (promotional, informational, point-of-sale, etc.) What are my most important messages? Who is my primary audience? Secondary? Why will they be visiting my site? What types of features/information will they need? What do I want my site to offer to my audience? What do I want my audience to do on my site? After they've left? How often do I expect my audience to visit my site? How internet-savvy is my audience? How technically savvy? Can I make assumptions about my average user's connection speed, platform, monitor, browser?
What do I like about my competitors' sites? What do I want to do better with mine? Will I be responsible for generating the content of my site?
What information will I need to have updated regularly? How often? Do I want to make these updates, or have my sitemaster maintain my site? What resources am I dedicating to this site? What will be my domain name? Is the name registered? Do I have a hosting company? What logos, images, graphics, taglines, colors, fonts, layout style, etc. do I want incorporated? Do I have these in a digital format? Will I be linking to other sites? How many? What are some websites I like? Why do I like them? How quickly do I need my site published? How important are search engine results to me? What are some keywords that my audience may use to search for my service? |
| Website Development Marketing Plan |
| Z I N C |
| ZINC Design & Marketing Hard-working websites for service businesses |